Room 202A
Jan 24, 2023 10:50 AM - 11:50 AM(America/Chicago)
20230124T1050 20230124T1150 America/Chicago Dedicated Session: Help Us, Help You: Working with Communication Professionals to Share Your Science Room 202A 2023 Bays and Bayous Symposium mbnep@mobilebaynep.com
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Help Us Help You: Working with Communication Professionals to Share Your Science
10:50 AM - 11:50 AM (America/Chicago) 2023/01/24 16:50:00 UTC - 2023/01/24 17:50:00 UTC
Scientists are increasingly expected to share their work with both professional peers and non-technical, lay audiences. Professional sharing is important for the exchange of scientific knowledge and to improve resource management while communication with non-scientific audiences is essential to inform community members and decision-makers, build trust and increase transparency.
Traditional methods of professional communication (e.g. reports, publications and presentations) follow a format similar to the workflow scientists use in their research. These communication types use specialized language and emphasize how the work was conducted, including information such as repeatable methods and statistically significant results. In contrast, the approach to communication and delivery of messages to lay audiences is drastically different. These audiences are much more interested in a storytelling approach that is relatable and emphasizes why the work is important. Translating technical language into more easily understood terms and providing compelling components, such as photographs, video and audio, that support the story are of key importance.
Because the approaches are so unalike, it can be challenging for science professionals to communicate successfully with both of these audiences. The good news is, scientists don't have to do it all alone! Bringing expertise in how to craft successful messages across a variety of media types, science communicators bridge the gap between scientists and media, decision-makers, and the community. In this session, presenters will share best practices and case studies that will inspire scientists to build relationships with science communicators and increase knowledge sharing with broader audiences.
Presenters
CM
Christina Mohrman
Gulf Of Mexico Alliance
AN
Amanda Nalley
Gulf Of Mexico Alliance
Science for the Community – One Step at a Time
10:50 AM - 11:50 AM (America/Chicago) 2023/01/24 16:50:00 UTC - 2023/01/24 17:50:00 UTC
Environmental events that damage a natural resource can have devastating effects on many different communities in a region. The future capacity of a given community to thrive after a disaster can depend on the nature of interactions between community leaders and representatives of local government and agencies. Limitations in communication can lead to a lack of trust that reduces community capacity to thrive. The multi-ethnic fishing community of the Mississippi Sound experienced devastating impacts of Hurricane Katrina in 2005, the Deepwater Horizon Oil Spill in 2010, and the Bonnet Carre Spillway opening in 2019.
The USM Marine Education Center and the Mississippi Coalition of Vietnamese American Fisher Folks and Families collaborated on a series of grant projects from 2013-2019 to address the lack of trust in science among members of the fishing community, while also contributing to the body of scientific knowledge related to the 2010 oil spill.
These projects varied greatly to meet the needs of different project investigators responding to the needs of different funding opportunities. Each funding opportunity required some form of outreach which was addressed, at least in part, by interactions among educators, scientists, and fisher folks. Projects ranged from investigating the impact of oil on larval crab development (EPA), organisms moving along the coast near rivers (GoMRI), and Mississippi Sound oyster reefs (NAS). This presentation will describe how the partnership began, the changing role of scientists, educators, and fisher folks as the relationship progressed, and lessons learned along the way.
Presenters
JK
Jessie Kastler
USM Marine Education Center
Co-Authors
CB
Candace Bright
East Tennessee State University
Gulf of Mexico Alliance
USM Marine Education Center
Dauphin Island Sea Lab
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